On the afternoon of September 20th, Trung Nguyen Legend Group held the groundbreaking ceremony and announced the vision for the La Forêt En Ville Hotel complex and The World Coffee Center Conference Center. The project is positioned as the first international standard luxury hotel in Buon Ma Thuot, with a total area of 166 rooms and a conference center inspired by Vietnam's first and largest coffee, accommodating over 1,000 people.
The event was attended by Mr. Pham Minh Tan, Permanent Deputy Secretary of the Provincial Party Committee, leaders of departments, industries, and partners.
Mr. Pham Minh Tan, Permanent Deputy Secretary of the Provincial Party Committee and leadership of Trung Nguyen Legend at the ground breaking ceremony
With a total area of nearly 6,500 m2 and over 46% green coverage, this place continues to add to the collection of unique and special architectural works of the Coffee City, contributing to realizing the ambition of building the global coffee capital of Trung Nguyen Legend.
"La Forêt En Ville" in French means "forest in the city". Right from the design concept, La Forêt En Ville hotel was based on the philosophy of healing architecture with inspiration from bringing the forest to the city. The vertical green architecture design of the hotel possesses a special attraction, resembling pristine forests stretching from floor to floor, covering the vertical surfaces of the building.
In each space surrounded by pure nature, with many species of medicinal plants, blending with the natural scent of native flowers, the sounds of the mountains and forests, and the sunlight of the Central Highlands... create unique therapeutic gardens within the hotel. In addition, to build this unique utility work, Trung Nguyen Legend prioritizes the selection of environmentally friendly construction materials, such as basalt stone, unfired bricks...
The combination of La Forêt En Ville Hotel and The World Coffee Center Conference Center in the Coffee City promises to be one of the sustainable tourism symbols of Vietnam and the world.
The "heart" of La Forêt En Ville is the "Awakening Garden," a miniature space of the vast natural world, allowing every visitor to contemplate themselves, achieve relaxation, and tranquility in their thoughts to enjoy life. This special garden is meticulously designed by renowned Japanese architect and Zen master Shunmyō Masuno - founder of Japan Landscape Consultants Ltd, an award-winning landscape design company worldwide; and author of many famous works on practicing "mindful living" published in Vietnam and around the world, such as "Simple Living for Peaceful Life," "Just be calm and you will be peaceful," "Illusions called complexes"... Besides, the project also involves many architects from leading architectural design consulting units in Vietnam, such as Architect Nguyen Hoa Hiep - a21studio, Dr. Architect Tran Van Thanh - co-founder of ASA Lighting Design.
The ground breaking ceremony
Sharing at the groundbreaking ceremony and vision announcement event for the La Forêt En Ville Hotel complex and The World Coffee Center Conference Center, a representative of Trung Nguyen Legend stated: "For many years, Trung Nguyen Legend has initiated the Mindful Living lifestyle, focusing on enriching the Body, Mind, and Spirit of individuals, contributing to the development of a civilized and unique community. The Coffee City project and the ecosystem of distinct and special healing architectural works here are also a means to spread these beautiful values. In line with this value system, La Forêt En Ville Hotel is expected to become the first Mindful Living destination in Vietnam for both domestic and international travelers."
As the architect behind the "Garden of Mindfulness" or the "heart" of La Forêt En Ville, Zen monk Shunmyō Masuno, the founder of Japan Landscape Consultants Ltd, stated: "La Forêt En Ville Hotel is an urban project designed to maximize the integration of natural elements, making the project's design very appealing. The exterior and the surrounding area will incorporate various greenery, which plays a crucial role in the coexistence of nature and humanity. On the other hand, the garden space we have designed will be a uniquely tranquil space, surrounded by the building. I have named it the 'Garden of Mindfulness.' It is also the 'heart' of the project as it can be seen from all directions. We believe this garden will have a profound impact on visitors. With this in mind, we aim to create a serene space where everyone can connect with inner peace and tranquility."
By the end of 2024, the La Forêt En Ville Hotel and The World Coffee Center Conference Center, with international standards and being the first of its kind in Buon Ma Thuot, will be put into operation. The project is expected to be an ideal destination for organizing global coffee industry conferences and international-standard mindful living events; and in the near future, it will be a significant part of the coffee sector's important activities in the 9th Buon Ma Thuot Coffee Festival, scheduled for early 2025.
With its impressive location, scale, and development capacity of the project from Vietnam's No. 1 coffee company, Trung Nguyen Legend, the La Forêt En Ville Hotel and The World Coffee Center in the Coffee City will not only contribute significantly to the economic development of the region but also be an international-level destination and one of Vietnam's and the world's sustainable tourism icons.
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More about the Coffee City: The idea of building a model urban area and creating a conscious community at the Coffee City project by Trung Nguyen Legend has existed for 15 years. This is a content in the project to make Buon Ma Thuot become the "World's Coffee Paradise" by the Founder - Chairman of Trung Nguyen Legend Group, Mr. Dang Le Nguyen Vu, presented at the sustainable coffee development conference held in Dak Lak in 2007, with the vision of making Buon Ma Thuot a destination for more than 2.5 billion coffee lovers and enthusiasts. One part of the project's content emphasizes the need to build a World Coffee Museum. This is where various stages of coffee development, from various continents and countries, along with the effects and influences of the coffee industry on society, economics, culture, science, and technology, are concentrated and displayed. The World Coffee Museum is also a place to provide knowledge from the basics to advanced levels for the coffee industry. In addition, the "World's Coffee Paradise" project also provides a community development model. One of the important parts of the model includes: putting education and human resource development at the center; respecting and harmoniously combining local cultural values with global cultural essence; people's health is protected by "healing gardens", by growing medicinal herbs from inside the house to public functional areas; restoring traditional handicrafts with the One - Village - One - Product strategy; and every resident living in the "Coffee Paradise" community commits to building a sustainable development community together. Started from the beginning of 2021 until now, the Coffee City has completed and put into use a series of key utilities such as Zen Garden, Gym - Yoga - Archery sports complex, Arabian horseback riding - 3D Golf training area, 3 Regions Cultural and Culinary Center, Trung Nguyen Legend World of Coffee, Nhà Thổ Cẩm - Bách Thảo tourism accommodation... After just one year of construction in late 2021 and early 2022, the Coffee City has handed over and welcomed hundreds of homeowners here to live and work.
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Kim Bao
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