From November 14, 2022 to January 2023, Trung Nguyen Group will organize the exhibition "Back to an awakened lifestyle - Telling stories of conscious fashion" at the World Coffee Museum (Buon Ma Thuot city, Dak Lak province).

The first visitors to Exhibition “Back to an awakened lifestyle - Telling stories of conscious fashion”
The exhibition gathers designers, artists and many famous brands such as: Designer Vu Thao - founder of Kilomet 109; Designer Ngo Hoang Kha - founder of Khaar; KIM+Я; Designer Vu Ta Linh; Designer Vu Nhat Dang Khoa; Shinesium, Timtay; Painter La Quoc Bao; Golden Silk, etc.
Visitors will experience the concept of "conscious fashion" according to Trung Nguyen Group's point of view in honoring the quintessence of indigenous culture, optimizing, minimizing and harmonizing with the natural environment.
Coming to the exhibition at the World Coffee Museum, in addition to experiencing the collections of artists and designers, visitors also learn about the ways in which clothing has contributed to the establishment of people's way of life during the process of cultural and social development in the world as well as in Vietnam.
Painter and independent cultural expert La Quoc Bao shared: “The exhibition is very incisive, not only about fashion but also higher cultural, spiritual, and lifestyle values. The exhibitors, designers, collections, and artifacts clearly demonstrate not only their products but also living philosophies, historical and cultural values”.
This Exhibition is among a series of activities to celebrate the 4th anniversary of the opening of the World Coffee Museum.
Positioned as a Museum of the future, bringing Live-Open-Interactive experiences to the worldwide coffee-loving community. The exhibitions and cultural promotion activities at the World Coffee Museum aim for the goal of positioning Buon Ma Thuot as the "Global Coffee Capital" and Dak Lak to become the "Destination of the World Coffee".
Kim Bao