The Provincial Women's Union has launched the " Week of Ao Dai - Vietnamese Cultural Heritage" throughout the province, taking place from March 1 to March 8 in response to the Vietnam Ao Dai Week 2023 organized by the Central Women's Union.
Accordingly, the Union encourages all cadres, civil servants, public employees, women members, students and female students to wear ao dai in conferences, events, to school; in national, provincial, local, agency and unit holidays; in family and community events.

Women's cadres and union members in the performance of Ao Dai at the Provincial Cultural Center.
Along with that, the Provincial Women's Union directed associations at all levels to promote activities of the Vietnam Ao Dai Week 2023 on mass media and social media channels. In addition, on March 8, the Association's grassroots organizations will organize Ao Dai performance activities at local public places (such as gardens, parks, community spaces), and posting them on the Fanpage of the Dak Lak Women's Union.
"Vietnam Ao Dai Week" initiated by the Vietnam Women's Union in 2019, is one of the practical activities to celebrate International Women's Day (March 8). Responding to this activity, the local Women's Unions organizes meaningful activities such as: performing together, showcasing Ao Dai, graceful Ao Dai contests, donating Ao Dai to disadvantaged women, promoting the beauty of the Ao Dai in all aspects of social life, honoring the cultural value of the Vietnamese Ao Dai.
Kim Bao