The Organizing Committee of the 8th Buon Ma Thuot Coffee Festival in 2023 has just invitated H'Hen Nie - Miss Universe Vietnam 2017, Top 5 Miss Universe World 2018 to be the Comunication Ambassador for the Festival.

H'Hen Niê at the Street Carnival within the framework of the 7th Buon Ma Thuot Coffee Festival, 2019

Accordingly, the 8th Buon Ma Thuot Coffee Festival in 2023 with the theme "Buon Ma Thuot - The destination of world coffee" will be held from March 10 to March 14, 2023. The festival is a major cultural event of the year, on the occasion of the 48th anniversary of the Buon Ma Thuot Victory, the liberation of Dak Lak province (March 10, 1975 - March 10, 2023), an opportunity to promote the Buon Ma Thuot Coffee brand, developing Vietnamese specialty coffee, gradually turning Buon Ma Thuot into a world coffee destination, raising the value and affirming the position of Vietnamese coffee in the world market. The festival will contribute to economic, cultural and social development of Dak Lak and improve the cultural life of people of all ethnic groups in the province.

Given these objectives, the Provincial People's Committee has respectfully invited H'Hen Nie - Miss Universe Vietnam 2017, Top 5 Miss Universe World 2018 to be the Communication Ambassador of the 8^th Buon Ma Thuot Coffee Festival 2023. The Provincial People's Committee believes that the presence and active participation of Miss H'Hen Niê in her role as Communication Ambassador, the 8th Buon Ma Thuot Coffee Festival 2023 will be a great success, having a nationalwide and international impact. Relevant departments, branches, units and businesses will coordinate with Miss H'Hen Niê to develop an communication plan.

Miss H'hen at the opening ceremony of "Buon Ma Thuot Coffee - Book Street" within the framework of the 7th Buon Ma Thuot Coffee Festival, 2019 (Credit: baogiaothong)

H'Hen Nie is an Ede woman, born in Dak Lak, who has great influence in the community. Although being famous at home and abroad, H'Hen Niê is always genuine  and friendly to everyone. In social activities, she always uses her influence to promote her homeland, including coffee products from Dak Lak.

The 8th Buon Ma Thuot Coffee Festival 2023 will be held in Buon Ma Thuot and some localities in the province. It is expected that the opening ceremony will take place at 8pm on March 10 with the theme "Buon Ma Thuot - The destination of world coffee".