On the morning of February 21, in Ho Chi Minh City, the organizing committee of the 9th Buon Ma Thuot Coffee Festival in 2025 held a press conference to provide information about the festival.

Delegates attending the press conference.

Attending the press conference were Nguyen Tuan Ha, Permanent  Vice Chairman of the People's Committee of Dak Lak Province and Head of the Festival Organizing Committee; representatives from various departments and sectors of Dak Lak Province; sponsors; festival ambassadors; along with a large number of reporters and journalists from both central and local media agencies. 

At the press conference, the organizing committee announced that with the approval of the Government, Dak Lak Province will host the 9th Buon Ma Thuot Coffee Festival in 2025, themed “Buon Ma Thuot - Destination of World Coffee,” from March 9 to March 13, 2025, in Buon Ma Thuot City and several localities within the province.

Permanent  Vice Chairman of the People's Committee of Dak Lak Province, Head of the Organizing Committee for the 9th Buon Ma Thuot Coffee Festival in 2025, Nguyen Tuan Ha, spoke at the press conference. 

The festival is a practical activity to commemorate the 50th anniversary of the Victory of Buon Ma Thuot and the liberation of Dak Lak Province (March 10, 1975 - March 10, 2025). With 17 main activities, this event is also significant in promoting the Buon Ma Thuot coffee brand, establishing the image of Buon Ma Thuot City as the "Coffee Capital of the World"; enhancing the position of the Vietnamese coffee industry on the international stage; and promoting the socio-economic development and tourism of Dak Lak Province. It aims to honor coffee growers, processors, and traders; introduce tourism potential; promote investment in the coffee sector and agricultural products; and showcase the unique traditional culture of ethnic minorities, particularly the Cultural Space of the Central Highlands Gong - a masterpiece of oral heritage and an intangible cultural heritage of humanity. 

Speaking at the press conference, Permanent  Vice Chairman Nguyen Tuan Ha stated that Buon Ma Thuot is known as the "Coffee Capital of Vietnam," with the largest area and production of coffee in the country, covering approximately 210,000 hectares, with an annual harvest of over 520,000 tons, accounting for more than 30% of the national output. The province's coffee has been exported to hundreds of countries and territories worldwide, playing a crucial role in the socio-economic development of the province.

Reporter raised questions with the organizers at the press conference.

After 20 years and 8 events, the Buon Ma Thuot Coffee Festival has become a prominent event in the Vietnamese coffee industry, significantly impacting and leaving a positive impression on both local residents and international visitors. 

Notably, the 9th Buon Ma Thuot Coffee Festival in 2025 will feature new highlights such as: a specialized coffee and OCOP product exhibition fair; a specialty coffee roasting competition; an international trade conference aimed at connecting and elevating Vietnamese coffee; the groundbreaking ceremony for the Trung Nguyen Legend Coffee Factory; and a coffee camp titled "Companionship and Sharing" at the historical and cultural site of CADA plantation in Krong Pac district. 

Programs will introduce coffee with the application of new technologies to continuously improve both the quality and quantity of coffee in this new phase, alongside showcasing traditional and modern coffee culture through activities such as coffee roasting demonstrations and organic coffee tourism experiences organized in various locations throughout the province.

The leadership of the Department of Culture, Sports, and Tourism has informed the press regarding accommodations, services, and travel itineraries during the coffee festival. 

The province of Dak Lak is confident and hopeful that the festival will provide an excellent opportunity for managers, businesses, and international friends to meet, exchange, and cooperate in business, thereby enhancing the promotion of the brand "Buon Ma Thuot Coffee," encouraging investment, facilitating trade connections, developing tourism, and showcasing the distinctive image of coffee culture, the people, and the potential strengths of the province, thus creating an image of an active, friendly, courteous, and hospitable Dak Lak.

The Head of the Organizing Committee for the 9th Buon Ma Thout Coffee Festival in 2025, Nguyen Tuan Ha, responded to inquiries from the press.

At the event, the organizing committee provided additional information on topics of interest to journalists and reporters, including the revenue generated for the province from festivals, deep coffee processing activities, particularly products such as coffee wine and coffee beer; the state of coffee trade; the protection of the "Buon Ma Thuot Coffee" brand; compliance with the European Union's regulations on coffee that does not contribute to deforestation; and strategies for leveraging coffee value to contribute to the province's economic growth while supporting businesses in production and processing.

Regarding the festival itself, representatives from various media outlets expressed interest in details about the opening ceremony, the activities related to the elephant festival, free coffee tasting, and the roles of media ambassadors; a special tourism journey for visitors; the direction for developing the coffee export sector; and innovations in festival activities to attract tourists.

Currently, Dak Lak Province is urgently implementing numerous preparations for the festival. To ensure that information about the festival reaches both domestic and international audiences, the organizing committee hopes to receive the attention, collaboration, and support of media agencies in promoting and disseminating the values, messages, and content of the festival's programs and activities, which are crucial for the festival's success.

The provincial People's Committee acknowledges and appreciates the constructive feedback and suggestions shared during the press conference. These insights serve as an important foundation for the organizing committee to refine and prepare thoroughly, aiming to deliver a more complete and meaningful festival experience, emphasized Nguyen Tuan Ha, Head of the Organizing Committee for the 9th Buon Ma Thuot Coffee Festival in 2025.

Information about the festival program is regularly updated and available on the Dak Lak Province's official portal at http://daklak.gov.vn; the Buon Ma Thuot Coffee Festival's official website at http://lehoicaphe.vn; and the festival's Facebook page at https://www.facebook.com/lehoicaphevn.